Chrysler offering 60-day return policy with "Minivan Pledge"

[Haltech]

Filed under: Minivan/Van, Marketing/Advertising, Chrysler, Dodge

Dodge Caravan - Click above for high-res image gallery

Chrysler invented the minivan, and Team Pentastar is so confident that you'll like its newest people mover that the automaker is giving you 60 days to try a Dodge Grand Caravan or Chrysler Town and Country for yourself. Chrysler's new 60-day "Minivan Pledge" is open until March 31 to owners of competitive makes. Fred Diaz, President and CEO of the Ram brand and lead executive for sales, said in the company's press release that Chrysler and Dodge minivan owners love their boxy rides and he wants the rest of the world to know why.

"Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out,"

Chrysler's 60 day pledge is very similar to a program offered by General Motors in late 2009. The General claims its program was a success in part because relatively few customers brought their vehicles back because they were dissatisfied. Chrysler's program is unique in that only minivans are covered by the pledge. Hit the jump to read over the Chrysler press release.


Gallery: 2008 Dodge Caravan



[Source: Chrysler]Chrysler offering 60-day return policy with "Minivan Pledge" originally appeared on Autoblog on Thu, 11 Feb 2010 14:01:00 EST. Please see our terms for use of feeds.



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