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04-13-2008, 08:51 AM
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| Eatin' Your Tuna   Join Date: Feb 2008 Location: Nator HQ - San Diego, CA
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(Thread Starter) |  Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the idea that we're going to regret it if we neglect to buy a 1-Series. [Source: AutoInsane.com] Read | Permalink | Email this | Comments More... |
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